History and Vision Statement:

3RO is a family-owned outdoor store that truly caters to the silent sports. We've been fulfilling the apparel and outdoor needs of the Coulee Region from our downtown La Crosse location at 400 Main Street (the Doerflinger building) since February 2000. It doesn't matter what your outdoor pursuit interests are, chances are we can help you with the gear you need. We carry products for travelers, walkers, hikers, campers, backpackers, trail-runners, adventure racers, snowshoers, cross-country skiers, canoers, kayakers, and folks who simply like to be comfortable or lounge around. Our product lines are well known and well respected in the outdoor industry. We carry only products that we believe in and that we use. Come enjoy the ambiance, chat with our knowledgeable staff, and get some ideas for your next great adventure.

Our vision is simple: we want to see everyone enjoying the outdoors and the natural wonders of our region. We carry everything you need, and many things that just make you more comfortable, for your outdoor pursuits. We want to see as many people in the outdoors as possible so if we don't have what you need we'll either get it or we'll send you to where you can find it. Our hope is that if people are out enjoying the natural recreational resources around us, they will take care of the outdoors and that's good for everyone.

Our guarantee: We want you to be pleased with the performance of your gear. Whether it's a performance kayak or a pair of sandals, it should meet your expectations.