South Street established itself as a brand known for its quality, style, and faithfulness to the culture; a company established specifically for those inspired by the exceptional. Our ideology: “the ordinary is passé, hence distinctiveness separates the individual from the minion”.

Today, South Street can be found on Main Street, yes indeed, squarely in the center of downtown Rochester. South Street continues to provide skateboarding, skateboard product, and unique street wear to those who embody the unconventional. Our service, collection, and expertise are surpassed by none.